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UCSI International School Sdn Bhd

Executive, Marketing & Communications

Subang Jaya, Selangor•Full-time
MYR 3,700 - MYR 4,000 annually
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About the Job
Create, implement and oversee marketing communications programmes, be it internal or external, that effectively describe and promote the Schools and its programmes.

Advertising:
  • Work with the Supervisor and School Principals on the corporate and tactical advertising campaign creative and media plans.
  • Maximize advertising budget by ensuring that the Schools' creative message and media activities are consistent.
  • Review the Schools' market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.
  • Monitor and maintain media schedules as well as prompt settlement of invoices.
  • Manage the A&P spending and budget.
  • Ensure campaign targets are met in terms of awareness, lead gen and enrolment conversion.

Events:
  • Plan, organise & coordinate all open days, education fairs, previews and marketing events.
  • Ensure event targets are met in terms of turnout, lead gen and enrolment conversion.

Digital Marketing:
  • Identify need areas, conceptual planning of digital marketing activities, and oversee their execution with various Schools and Group Corporate Affairs.
  • Take an integrated approach to digital marketing activities, ensuring a consistent and quality image is projected.
  • Monitor and review the response rates on the digital marketing platforms for improvements and corrective measures.
  • Collaborate with digital marketing agency and marketing staff and Principals to develop, implement and measure demand and lead gen programmes.
  • Ensure campaign targets are met in terms of engagement, lead gen and enrolment conversion.

Website and Social Media:
  • Update website on information and promotions timely and accurately.
  • Develop and implement the schools social media strategies by increasing leads/ traffics/fan base with interactive activities.
  • Work with marketing, Principals and Group Corporate Affairs to develop website content and make continual enhancements to improve SEO results.

Collaterals:
  • Coordinate and execute production of printed materials (brochures, banners, buntings, leaflets, etc), with assistance of Group Corporate Affairs.
  • Ensure best priced quotations and raise purchase requisitions for all production and printing related services.
  • Produce marketing enablement tools such as demo videos, presentations and webinars.
  • Monitor and track inventory of all marketing collaterals.

Student Enrollment (Sales):
  • Drive and meet the student enrolment targets assigned for each term.
  • Provide course counselling to prospective students and parents and ensure accurate information are presented to them.
  • Conduct minimum number of follow ups on enrolment leads as prescribed via phone, email and messaging on daily basis particularly during peak student recruitment period.
  • Follow up and assist in student admission and enrolment process.
  • Participate in education fairs, student recruitment activities and marketing events as assigned.
  • Follow up consistently and effectively on all student leads from point of enquiry to enrolment.

Others: Budget Management:
  • Must be able to anticipate project needs, discern work priorities, and meet deadlines with little supervision, and be willing to work occasional evenings.
  • Carry out such other duties as and may be required by the supervisor.

Have the skills required for:
  • Social Media Marketing.
  • Digital Media Marketing.
  • Media Management.
  • Event Management.
  • Copywriting.
  • Reporting.
  • Basic Visual Design.
  • Microsoft Office Skills (Outlook, Word, Excel, PowerPoint.

Demonstrate:
  • Positive Attitude, Excellent Problem Solving and Building.
  • Rapport.
  • Organising/Planning Ability.
  • Passion for Events.
  • Excellent Verbal Communication.
  • Excellent Personal Work Ethic.

EMPLOYEE SPECIFICATIONS & QUALIFICATIONS:
  • Degree in relevant field.
  • Minimum 3-4 years related working experience.
  • Strong communication, presentation and interpersonal skills and abilities.
  • Performance oriented.
  • Pro-active and self-motivated, with the ability to work independently as well as participate within the team.
  • Able to work under pressure and meet deadlines, possess a mature attitude and a good team player.
  • Interpersonal skills.
  • Possess own transport.
  • Flexible and willing to take on occasional responsibilities outside standard duties and responsibilities.
  • Willing to travel and work on weekends during peak season.
  • Possesses strong command of English.

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